A weird thing about grocery: nobody tells you. We do.
Next week, the exact same jar is $6.49.
Nobody tells you where the $2.50 went. Nobody explains why the price changed. Nobody shows you what the jar actually costs to make, ship, and stock.
The entire New Zealand grocery industry — $25 billion a year — runs on the assumption that you’ll never ask.
In March 2026, Fonterra sold Anchor, Mainland, Kapiti, Fresh’n Fruity, Primo, and Mammoth to Lactalis — a large French dairy company — for $4.22 billion. Synlait, which makes Dairyworks, Rolling Meadow, and Alpine, is 65% owned by Bright Dairy, a Shanghai state-owned enterprise. Meadow Fresh and Puhoi Valley are owned by Wilmar International in Singapore.
Pick up almost anything in the dairy aisle and the profits leave the country. That’s not a complaint. It’s just a fact worth knowing.
The Commerce Commission’s 2022 market study found that two companies control 90% of NZ grocery and earn over $1 million a day in excess profits. Profit margins on dairy basics routinely exceed 40%.
Not a campaign. Not a movement. Just a grocery store that puts the receipt on the front of the jar.
Landed cost. Our margin. GST. What you pay. And where a piece of it goes. On the front of the pack, in a font you can actually read.
Landed cost is what we paid to get this jar onto our shelf — ingredients, manufacturing, freight, import duties, warehousing. The real number.
Marty’s Cut is our margin. Capped at 15%. That covers rent, staff, power, and keeping the lights on. We publish this number because hiding it is weird.
The Give is a fixed percentage of every product that goes to a named cause. Not “communities.” Not “charity.” A specific place, doing a specific thing, that you can look up.
12c from this jar → School Lunches, Porirua
Not a vague “1% for the planet.” A named recipient, a named place, a countable outcome. On every label. Real places, real people, real meals.
Every quarter, we publish exactly where The Give went. Not a summary. A receipt. Partner name, dollar amount, what it bought. If we can’t show you, we shouldn’t be asking for it.
Every single price — landed cost, margin, GST, Give allocation — published on the website in a table you can search, sort, and export. Not in a PDF. Not behind a login. Just there.
We launched with dairy because that’s where the biggest gap is. 136 products: fresh milk in six varieties, cheese in eight styles, salted and unsalted butter, yoghurt, cream, and ice cream. Every product made at a NZ-owned factory, using NZ milk, by a NZ team. The full 136-product price list is published on this website.
If a price goes up, we tell you why. If our margin changes, we tell you why. Transparency isn’t a feature. It’s the entire point.