Frequently Asked Questions

Marty Milk is a NZ-owned dairy brand. We sell milk, cheese, butter, yoghurt, and ice cream at honest prices. Every product follows one formula: landed cost + 15% margin + GST. That’s the retail price. No exceptions.

Marty Milk is 100% New Zealand owned and independent. We’re not part of any multinational, not backed by offshore private equity, and not for sale. Every dollar of profit stays in New Zealand.

Because nobody tells you what things cost. You buy a bottle of milk and you have no idea what the farm got paid, what the margin is, or where the money goes. We thought that was weird. So we started a dairy brand that puts the receipt on every label — landed cost, our cut, GST. That’s it. A lot of NZ dairy brands have changed hands in recent years, and we wrote about the full context in our story.

Fonterra sold its consumer brands — Anchor, Mainland, Kapiti, Fresh’n Fruity, Primo, Mammoth — to Lactalis in 2026. We wrote about the full context in our story.

Transparent pricing — every label shows the full cost breakdown: landed cost, our 15% margin, GST. The price is genuinely affordable because our margin is 15%, not 40–60%. And 10¢ from every bottle goes to a named community partner through The Give. Also, we’re NZ-owned and our profits stay here.

A NZ-owned dairy factory south of Auckland. Our milk comes from NZ farms and is processed, bottled, and shipped entirely within New Zealand.

It’s the same bottle format as Lewis Road Creamery — a retro-shaped bottle made from rPET (recycled polyethylene terephthalate). Made from recycled plastic, 100% recyclable in NZ kerbside recycling. We offer two sizes: 750ml and 1.5L. Same factory, same line, same quality.

Every product: retail = landed cost × 1.3225. That’s landed cost + 15% margin + GST on the total. We print the full breakdown on every label. Landed cost, our cut, GST, you pay.

Everything it costs to get the product to our shelf. Raw ingredients, manufacturing, packaging, freight. The real number. Most brands hide this. We print it on the label because we think you should know what things actually cost.

Our margin is 15%. That’s enough to run the business, pay everyone properly, and fund The Give. We publish it on every label so you can see for yourself. Most grocery brands operate at 40–60% margins once you add up marketing, head-office costs, and layers of overhead. We just… don’t do that. Same milk, same farms, same quality — less margin.

Yes, if landed costs change. Milk prices go up and down with the season, with feed costs, with fuel. But we’ll publish the reason within 48 hours of any price change. And the margin stays at 15%. Always. If the cost goes down, so does the price.

Yes. It covers wages, warehousing, power, logistics, and The Give. Aldi operates on similar margins worldwide and they’re one of the largest retailers on the planet. The difference is we don’t need to fund a $200 million marketing budget. We’d rather put that into a lower price.

Landed cost × 1.15 × 1.15. That’s landed cost plus our 15% margin plus 15% GST. If the landed cost of a bottle of milk is $2.50, our cut is 38¢, GST is 43¢, and the shelf price is $3.31. The formula is the same for every product, every time.

10 cents from every bottle goes to a named community partner. School lunches, breakfast clubs, community fridges — organisations that feed people who need it. The partner is printed on every label so you know exactly where it goes.

We look for local organisations doing measurable work feeding people. Not big charities with big overheads — community-level groups where the money goes straight to food. We audit every partner quarterly. If the money isn’t reaching people, we find a partner where it will.

Yes. Quarterly reports published on our website. Dollar amounts, partner names, what it bought. No vague “community investment” language. Actual numbers, actual meals, actual people.

No. It comes out of our 15% margin. It’s our decision about how to spend our cut. You don’t pay more because of The Give. We just choose to use part of our margin to feed people instead of, say, sponsoring a rugby team or buying a billboard.

NZ farms, processed at a NZ-owned factory south of Auckland. The Waikato, to be specific. Our cows are pasture-raised on New Zealand grass, and the milk is collected, processed, and bottled without leaving the country. That’s just how it should work.

We have an organic range within our lineup. Most of our products use conventional NZ milk, which is already pasture-raised and hormone-free by NZ law. NZ dairy standards are among the highest in the world — our “conventional” milk is better than most countries’ organic.

No artificial colours, no high-fructose corn syrup, no palm oil. Minimal ingredients. Our philosophy is simple: the fewer things on the label, the better. If your grandparents wouldn’t recognise an ingredient, we don’t use it.

Yes, standard pasteurisation. Same process as every milk you’ll find in a New Zealand supermarket. Safe, consistent, and it doesn’t affect the taste or nutritional value in any meaningful way.

rPET — recycled polyethylene terephthalate. It’s made from recycled plastic and is fully recyclable in NZ kerbside recycling. Same bottle as Lewis Road Creamery, same factory, same line.

Glass is heavier (more freight emissions), more expensive (higher landed cost means a higher price for you), and it breaks. rPET gives you a lower carbon footprint and a lower price. We’d rather be practical about the environment than romantic about it.

Polypropylene cap — recyclable in NZ kerbside recycling. Paper label printed with water-based inks. We chose every component to be recyclable in the system that actually exists in New Zealand, not in some theoretical future system.

Everything is recyclable in NZ kerbside recycling. That’s the bit that matters. A lot of brands stamp “recyclable” on packaging that can only be recycled in specialist facilities that don’t exist here. We chose packaging that’s actually recyclable where you actually live.

Yes. Same formula, same receipt on every invoice. Whether you order 10 bottles or 10,000, the margin is 15%. No volume games. Get in touch.

Same formula as retail. Landed cost + 15% + GST. No volume discounts because there are no volume markups. The receipt on your wholesale invoice looks exactly like the receipt on our retail label. Same transparency, same deal.

Yes. Cafes, dairies, offices, schools, hospitals, workplaces. No minimum order, no contracts, no exclusivity clauses. Same receipt on every invoice. Get in touch and we’ll sort it.

No minimums. Corner dairies, school tuck shops, hospital cafeterias. If you sell food, we want to supply it.

Soon. We’re finalising production and building our delivery network. Join the waitlist and we’ll tell you the moment we’re live in your area.

We’re launching soon. Join the waitlist to be first to know when we’re available in your area.

Not initially. We’re building direct channels first: home delivery, independent retailers, cafes, workplaces. Supermarkets take a cut that would break our pricing model. We’d rather sell you milk at the right price than pay shelf fees to someone else.

That’s the plan. Set your order once, we deliver weekly. Same price every time, no contract, cancel anytime. No “subscribe and save” gimmick — the price is already the honest price. The subscription just saves you the trip.

We’re building a direct delivery network. Join the waitlist and we’ll let you know when delivery starts in your area.